An in-depth audit of the BMW brand in Latvia
task
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To conduct an in-depth audit of the social media channels of the BMW brand in Latvia, to provide recommendations for strategic positioning and brand promotion on Facebook and Instagram.
solution
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During the audit, we identified the weaknesses of the current social media marketing plan of “BMW Latvija” pages on Facebook and Instagram, mainly the low engagement rate.
We developed a new social media marketing strategy, including guidelines for creating engaging content.
We also proposed several third-party projects that would help increase brand awareness.