As part of the maintenance of the LinkedIn platforms, a communication strategy was initially developed, which details the use of two profiles for the needs of the client - the company's official platform and the account of one employee of the sales department, through which messages are sent to potential distribution partners in key markets. The personal account is used to distribute content related to vegan products, thus diversifying the content. As a result of the implemented content strategy, the number of followers of the client’s official LinkedIn page increased organically by 40% from the end of 2022 to the middle of 2023. The number of followers of the client’s employee account increased by almost 700% during the same period. The newly acquired followers were used for networking purposes, resulting in dozens of cooperation requests.

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