Ferratum Bank is a Nordic financial services provider that operates globally for almost 20 years across 15 different countries and is known for their customer-first approach. As a key sponsor of the Ferratum World RX Championship, the brand embraces values of courage and pushing boundaries. Ferratum initially partnered with DELFI Brand Studio, Latvia’s leading digital media platform, to amplify its presence through a creative, high-impact campaign. As DELFI’s partner, we were brought on board to develop and execute the concept, storytelling, and creative production behind the campaign.
Challenge
The goal of Ferratum was to go beyond a simple sponsorship and traditional advertising, and create a memorable brand activation campaign that would:
Differentiate from past campaigns
The project needed a fresh, non-traditional approach to stand out from previous Ferratum activations.
Align storytelling with brand values
The campaign had to seamlessly integrate Ferratum’s core themes—speed, courage, creativity and fearlessness—while engaging a broader audience.
Maximize visibility and engagement
The campaign needed a multi-format, media-driven approach that would extend beyond rallycross fans and attract wider public attention.
Solution
Together with DELFI Brand Studio, we developed and executed a bold, cross-industry creative activation campaign that merged rallycross with underground electronic music.
We conceptualized the Ferratum Challenge, a first-of-its-kind music competition where two well-known Latvian techno artists were tasked with creating original tracks using only rallycross car sounds.
Unexpected fusion of two worlds
This project bridged the gap between rallycross and electronic music culture, making it exciting, relevant, and shareable.
Symbolism of speed, creativity and competition
Both participating artists had contrasting music styles, reinforcing the theme of competition and diversity, thus helping align the campaign with Ferratum’s brand values.
Cultural resonance
By integrating Latvia’s electronic music scene, we gave the campaign local authenticity while maintaining global appeal.
Multi-format storytelling
To immerse the audience, we developed a narrative-driven content strategy across multiple formats:
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Behind-the-scenes video series
We documented how the artists transformed raw rallycross sounds into music, capturing their creative process and emotional journey.
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Editorial features and interviews
Long-form articles explored not only the synergy between rallycross and music but also highlighted the history and tradition of the Latvian underground music scene, giving the Ferratum project a high level of authenticity.
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Social media activations
Interactive content formats encouraged audience participation – the audiences had the opportunity to engage directly with the Ferratum campaign through voting and comments.
Media and distribution strategy
By utilizing the massive reach of DELFI, the campaign had access to various tools to amplify the reach of the content.
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Strategic media placement
The campaign was hosted and promoted on DELFI, ensuring access to Latvia’s largest digital audience of nearly 1 million unique visitors daily.
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Cross-platform content strategy
A mix of long-form and short-form content was created to capture attention across various platforms—from full-length articles to short-form video teasers, prominently featuring the Ferratum brand.
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Paid and organic promotion
Programmatic ad placements on DELFI, Social media cross-promotion via Ferratum and DELFI.
Results
A bold, creative campaign for Ferratum went beyond traditional sponsorships, merging rallycross and electronic music to drive engagement and boost brand visibility across Latvia and beyond.
4.8
impressions in two weeks
40000
page views on project articles and videos
Clients say
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
