If your website or app is hard to use, people won’t stick around. We identify the issues that frustrate users, provide clear solutions to improve their experience, helping you increase engagement and conversions. In short — we rethink your interface to make your business more effective. Our comprehensive UX research ensures that every insight is data-driven.
When is UX audit essential?
Consider a UX audit and research if you need:
Conversion growth
Optimize user flows and motivation to perform targeted actions (increase purchases, sign-ups, etc.)
User engagement boost
Improve user retention and engagement, and streamline the overall experience.
Product improvements
Optimize complex interfaces, increase the performance of a current product, or prepare for a redesign.
Higher ROI on ads
Increase the effectiveness of your paid campaigns by refining the user experience and conversion strategy.
UX audit and research process
Interviews and testing
We conduct in-depth interviews, surveys, and user testing to gather real user feedback, analyze pain points, and refine key challenges.
From 1 week
Competitor benchmarking and industry research
We analyze competitors and industry standards to define areas for improvement
from 1 week
User behavior and analytics review
A data-driven deep dive into Google Analytics, heatmaps, and session recordings to uncover drop-off points and usability issues, complemented by usability testing.
From 1 week
SEO and marketing alignment
Not all UX problems are solely design issues—our SEO and marketing specialists assess technical issues, search intent, and conversion blockers, providing actionable fixes.
from 1 week
Data analysis & UX mapping
We map user goals, motivations, needs, and barriers using CJM (Customer Journey Mapping) and JBD (Jobs to Be Done) frameworks. Key insights drive UX and CRO recommendations.
from 2 weeks
Actionable UX recommendations
We compile all findings into a structured report with prioritized fixes to drive UX optimization.
from 1 week
Explore our cases
UX audit and research services include:
Heuristic UX evaluation
A detailed UX audit assessing navigation, usability, and user flows.
PDF Report
User journey mapping
Visualization of how users interact with your platform and where improvements are needed.
Diagram, Miro board
Heatmap and analytics insights
In-depth data analysis using heatmaps and user session recordings.
Hotjar, Google Analytics dashboard
User testing and surveys
Real-user user testing sessions with detailed feedback reports.
Video recordings, summary report
Wireframes & UX recommendations
Low-fidelity wireframes with suggested layout optimizations.
Figma, PDF
A/B testing strategy
Testing hypotheses with A/B experiments for data-driven improvements.
Testing plan, Google Optimize setup
Full UX optimization roadmap
Step-by-step guide to refining your UX for long-term success and UX optimization.
PDF, Notion Document
Clients
More than 120 companies and 200 completed projects.
Each project is an opportunity to build lasting partnerships—our clients entrust us with their reputations, and we’re committed to exceeding their expectations every time. Since starting MATCH, we have completed projects for more than 120 businesses of all sizes — from small startups to internationally renowned brands.
Clients say
The team of MATCH conducted an audit of our digital marketing activities and identified areas where we could reduce costs without sacrificing quality. Their UX/UI audit of our website was incredibly insightful, pinpointing weaknesses we haven’t thought of before. The solutions they proposed were effective, leading to noticeable improvements in our CPAs.
Andrew ZolotovskovsChief Executive Officer at Varsity Base
UX audit FAQs
These are some of the most popular questions people ask our marketing agency — if you have anything else you would like to know, contact us.
What is a UX audit, and why do I need one?
A UX audit uncovers issues that prevent users from smoothly interacting with your site or app, ultimately showing how to improve conversions and engagement.
How long does a UX audit take?
Depending on complexity, a full UX audit usually takes between 4-8 weeks.
Do I need a redesign, or can I just improve my current UX?
Not always! Our audit helps determine whether small optimizations can solve the problem or if a redesign is necessary.
Let’s talk about your project!
Ready to enhance your user experience? Get in touch, and let’s improve your platform together!
Let’s talk about your project!
Ready to enhance your user experience? Get in touch, and let’s improve your platform together!
