Without a clear plan, there is a high likelihood of wasting both time and money. The team at MATCH agency builds integrated marketing strategies that align with your goals and budget, giving you a clear path to grow your business, reach new customers and make the most out of your marketing plan and overall marketing activities.
We build marketing, brand, content, and communication strategies — all tailored to your goals and channels, with influencer marketing when needed.
When is strategy essential?
Consider a strategy if you need:
To enter a new market
Launching a new brand, product, or service with a robust marketing strategy.
Brand positioning and rebranding
Clarifying your brand identity and differentiation.
Growth optimization
Scaling marketing activities for better ROI with a clear marketing plan.
Audience engagement
Strengthening the connection between your brand and the consumers, supported by effective content marketing.
Strategy development process
Setting goals and assessing scope
We set goals according to the SMART system. The specific parts necessary for the strategy are determined with the help of client briefing, forming the foundation of your marketing strategy.
From 1 week
Market research and insights
We analyze your industry, competitors, and audience to build a data-driven foundation for your marketing strategy and marketing plan. This includes competitor analysis, the development of target audience portraits, and customer journey maps.
From 2 weeks
Strategy creation and planning
This stage covers the development of a clear communication framework (PESO model or other), sales funnel development, content marketing plan, and TOV guidelines that integrate into your overall marketing strategy and marketing plan.
From 3 weeks
Execution roadmap
Developing a structured plan with step-by-step recommendations and KPIs. This roadmap acts as your detailed marketing plan, including timelines and budgets for advertising campaigns.
From 1 week
Implementation support
Guidance and collaboration for seamless execution of the strategy. This support ensures that your marketing strategy remains agile and effective, with future adjustments as necessary.
Ongoing
Explore our cases
Strategy services include:
Brand concept and positioning
Defining brand values, messaging, and unique positioning.
PDF strategy document
Marketing and communication strategy
Outlining channels, content formats, and engagement tactics to form a cohesive marketing strategy.
Notion, strategy deck
Content and messaging framework
Structuring content based on audience touchpoints and sales and conversion funnels, essential for a successful content marketing approach.
Figma, Google Docs
Paid media and promotion plan
Creating a structured paid advertising strategy across Google, Meta, LinkedIn, and other paid media tools and platforms, integrated within your overall marketing strategy.
Media plan, campaign breakdown
Sales and lead generation strategy
Developing B2B sales tactics, outreach workflows, and CRM setup.
Interview transcripts, research summary
TAM (Total Addressable Market) analysis
Market size estimation for business expansion planning.
CRM setup, lead funnel guide
Implementation roadmap
Providing a step-by-step plan with KPIs, timelines, and execution recommendations that form your actionable marketing plan.
PDF, Excel roadmap
Ongoing monitoring and optimization
Tracking performance and refining strategy over time.
Analytics dashboard, performance review
Clients
More than 120 companies and 200 completed projects.
Each project is an opportunity to build lasting partnerships—our clients entrust us with their reputations, and we’re committed to exceeding their expectations every time. Since starting MATCH, we have completed projects for more than 120 businesses of all sizes — from small startups to internationally renowned brands.
Clients say
CLIENT CASES
We appreciate the communication strategy MATCH has developed a lot. As many of our projects take place in Latvia, we wanted to find an agency that understands the local environment and knows the local language as well. We are happy to be working with a motivated team and such a young team of professionals.
Inga RovbutasHousing initiative for Eastern Europe (IWO) Project assistant
Strategy FAQs
These are some of the most popular questions people ask our marketing agency — if you have anything else you would like to know, contact us.
Why does my business need a strategy?
A strategy gives a structured approach to everything your business does and ensures any marketing related activities hit their exact targets, thus saving both your money and time through an effective marketing strategy.
How long does strategy development take?
Typically, 6-8 weeks, depending on the scope and depth of research required.
Can I implement the strategy myself?
Yes! We provide an actionable roadmap — a marketing plan — for your internal team, or we can support execution with our experts.
What makes your strategy approach different?
We combine deep research, industry expertise, and hands-on implementation support, ensuring real-world results with a customized marketing strategy.
What form does the strategy take when it is finished?
In most cases, the strategy is presented as a document, not dissimilar to a lengthy research paper, with a shortened version formatted as a presentation, but the form may vary depending on your needs.
Let’s talk about your project!
Contact us in any way convenient for you to find out how we can help your project and business.
Let’s talk about your project!
Contact us in any way convenient for you to find out how we can help your project and business.
