The first Hampton by Hilton hotel in Latvia was opened in 2022. Located near Riga Airport, it caters to transit travelers, business professionals and local residents looking for a convenient meeting spot. To showcase the modern rooms, a restaurant and conference facilities, the hotel management needed to reach out to target audiences in Latvia and abroad.
The collaboration with Hampton by Hilton Riga Airport was carried out in two phases – before the launch of the hotel, and after, to attract additional attention from specific audiences.
Phase 1: PR launch for market entry
Challenge
Although there already was one Hilton hotel in Latvia, Hampton by Hilton is a different brand, operated by a different team, and was thus brand new for the target audiences in Latvia. To successfully enter the market, it needed to:
- Introduce Hampton by Hilton Riga Airport to the local and travel audience in Latvia.
- Position itself as the go-to airport hotel for both travelers and business visitors.
- Secure strong media coverage to boost initial visibility.
Solution
To generate widespread media coverage and boost brand visibility before the official launch event of the hotel, the team of MATCH Agency launched a targeted PR campaign for Hampton by Hilton Riga Airport.
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Press release development
Multilingual press releases were prepared, featuring insights from the hotel’s management team to ensure clear messaging and strong positioning.
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Media distribution and outreach
We engaged the largest and most relevant Latvian media outlets, securing publications in DELFI, TVNet, Leta, and other key publications.
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Social media support
To sustain interest beyond media coverage, additional content for Hampton by Hilton Riga Airport’s social media pages was created.
Results
15
media mentions in top-tier publications, boosting credibility.
20
custom visuals created for the PR and digital launch kit.
Targeted media placement with DELFI as a key partner to reach multiple audience segments.
DELFI also became a client — hosting internal workshops and events at Hampton by Hilton.
Phase 2: Activation campaign for B2C and B2B audiences
Challenge
A year after the launch, Hampton by Hilton Riga Airport wanted to tract awareness in both leisure travelers and corporate client segments, but with a limited budget. The challenge was to create a cost-effective campaign that would reach two distinct target audiences—B2C (individual travelers) and B2B (corporate partners and business travelers).
Solution
A dual-approach activation capmaign combining influencer marketing and paid media placement with DELFI was designed.
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B2C: Influencer collaboration
Partnered with travel influencer to create an engaging editorial piece about her travel experiences.
Conducted a photoshoot and interview at the hotel, highlighting the convenience of staying at Hampton by Hilton Riga Airport before/after flights.
Published a native article on DELFI, featuring personal storytelling and seamless brand integration.
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B2B: Industry thought leadership
Developed an analytical article on business tourism trends and the role of airport infrastructure and business around it.
Secured insights from AirBaltic VP and Hampton by Hilton Riga Airport’s General Manager, reinforcing industry expertise.
Ensured the placement on DELFI Business for a targeted B2B reach.
Results
Targeted PR and follow-up activation campaigns helped Hampton by Hilton Riga Airport boost brand awareness locally and internationally, securing strong media coverage and building trust with both B2C and B2B audiences.
320 000
impressions — reaching the right audience, multiple times.
130 000
unique views — each user saw the campaign 2–3 times on average.
2.5
banner CTR — solid engagement for a branding campaign.
Clients say
CLIENT STORY
Hampton by Hilton worked with us for PR support during their opening in Latvia — and later continued with activation campaigns.
We approached the MATCH Agency as part of a PR campaign for the opening of the first Hampton by Hilton hotel in the Baltics. Quick exchange of information, attention to detail and perseverance in achieving the set goal allowed the agency to cover all key media platforms and tell a wide range of audiences about the opening of our hotel. Thanks to this successful collaboration, we went on to partner with MATCH on several other PR initiatives and activation campaigns, all of which were executed seamlessly. Big thanks to the MATCH team for making it happen!
Terēze VecvanagaFormer General Manager at Hampton by Hilton Riga Airport
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Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
