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Research

Before working with any client, we dig deep to understand their market, competitors and customers. By conducting comprehensive market research, we develop an accurate buyer persona and perform detailed competitor research, ensuring we give clear insights that can help make smart business decisions. The research provided by the team of MATCH agency provides the full picture that allows you to take confident steps forward when launching a new product or expanding your business.

When is research essential?

Consider research if you need:

Market entry insights

Understand demand, trends, and competitors before launching a new product or entering a new market. Robust market research guides these decisions.

Competitor analysis

Identify industry benchmarks, strategic advantages and free niches. In-depth competitor research further refines this analysis.

Target audience portraits

Discover customer needs, behaviours, and preferences. This process helps us craft a detailed buyer persona.

Strategy validation

Ensure your marketing plan is based on real data.

Research process

Assessing the scope

We define research goals, key questions, and the best methodology.

From 3 days

Data collection and analysis

Gathering qualitative and quantitative data through targeted methods.

from 2 weeks

Report and insights development

Structuring findings into a clear, actionable strategy.

from 1 week

Implementation and recommendations

Applying insights to strategy, marketing, and business decisions.

Ongoing

Research services include:

Market and industry research

Competitive landscape, market trends, and growth potential. Leveraging advanced market research techniques.

PDF report, industry presentation.

Competitor benchmarking

Systematic competitor research – analysis of competitors’ positioning, strengths, and weaknesses.

Competitor comparison table.

Target audience research

Customer segmentation, motivations, and behavior analysis. These insights are used to build an effective buyer persona.

Persona profiles, audience reports

Mystery shopper and observational research

On-ground analysis of customer experience and service quality.

Evaluation reports, video insights

Focus groups and in-depth Interviews

Direct qualitative insights from target consumers and industry experts.

Interview transcripts, research summary

TAM (Total Addressable Market) analysis

Market size estimation for business expansion planning.

Forecast reports

Keyword and search trend analysis

Insights for SEO, PPC, and content strategies.

Insights for SEO, PPC, and content strategies.

Clients

Each project is an opportunity to build lasting partnerships—our clients entrust us with their reputations, and we’re committed to exceeding their expectations every time. Since starting MATCH, we have completed projects for more than 120 businesses of all sizes — from small startups to internationally renowned brands.

Clients say

Research was the foundation on which MATCH agency built the entire communication strategy of MŪKU SALA. Besides, it has also been a tool that has allowed us to assess how far we have come in the years of our collaboration. When we first started working with MATCH agency, they interviewed the tenants of our business center – these interviews resulted in a deeper understanding of the direction we needed to take our business. They also conducted a study in collaboration with the research center SKDS that allowed us to learn more about how the entire capital views our business and the territory we operate in – all these insights have allowed us to make the most precise decisions.

Iveta BahmaneChairwoman of the Board of Mūkusala Business Centre

Research FAQs

These are some of the most popular questions people ask our marketing agency — if you have anything else you would like to know, contact us.

What type of research do I need?

We define the best approach based on your goals — whether through deep market research, through competitor research, or detailed audience insights that help develop a precise buyer persona.

How long does research take?

Timelines vary based on scope. Most research projects take 3-6 weeks from data collection to final insights.

Can research be integrated into a broader strategy?

Yes! Research is the foundation of strategy, marketing, and product decisions, ensuring all actions are data driven.

Do you offer international market research?

Absolutely. We conduct local and international market research, helping businesses expand into new markets with confidence.

Let’s talk about your project!

Contact us in any way convenient for you to find out how we can help your project and business.

    Let’s talk about your project!

    Contact us in any way convenient for you to find out how we can help your project and business.