SHED Co-living is a student-focused co-living space in Riga, bringing a new residential concept to the local market. At the time of their launch, co-living was a relatively new idea in Latvia, making it essential to introduce and position the brand effectively. SHED approached MATCH Agency with a one-time PR request to generate media mentions and introduce their concept to the market.
Challenge
Low awareness of the co-living concept
Co-living was still a new and unfamiliar model in Latvia, requiring clear positioning and explanation.
Need for quick media visibility
The client needed a fast and cost-effective media push to ensure mentions in local press without an extensive marketing budget.
Limited scope and budget
SHED wasn’t looking for a full-scale campaign — just a simple PR activation to generate initial buzz.
Scattered target audiences
Although the main target audience were students of various universities, the target was to reach foreign students, but marketing for every single prospective country, market and language would not be cost-effective.
Solution
For a quick and cost-effective PR boost, MATCH Agency focused on getting media coverage with minimal investment. The goal was to introduce the co-living concept to the market and secure mentions in key publications to build credibility, and to find the most effective way to reach students of various nationalities at the same time.
Quick PR activation
To maximize the available budget, the focus was put on free media placements with minimal paid support:
Spreading the word
To explain the co-living concept and its benefits for students, a short and informative article was prepared. Press releases were sent out to relevant local media to secure mentions in business, lifestyle and real estate platforms.
Finding foreign audiences
A sponsored article was placed in a media publication distributed by the largest airline in the region – airBaltic, with the goal to reach foreign students that come from any of the 70+ airBaltic destinations.
Basic visual content
To support the PR push, we organized a simple photoshoot showcasing the co-living space and provided branded media assets to ensure consistency across all mentions.
Results
10
unique media mentions secured in Latvian business and lifestyle outlets.
80
occupancy achieved before the opening of the co-living space
Clients say
CLIENT STORY
SHED was one of the first co-livings of its kind in Latvia — and came to MATCH for PR support around their launch.
Working with MATCH was simple, professional, and efficient. We needed a quick PR boost before the opening of SHED Co-living, and the team delivered exactly that. The media coverage helped introduce the co-living concept to the market and brought attention from both local and foreign audiences. The whole process was clear and smooth, and we are happy with the results.
Eglė GarnienėGeneral Manager at European Student Housing Fund Group
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Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
