You can throw everything at the wall and see what sticks. Or you can plan out your activities and make data-driven decisions, that will ensure you spend your marketing budget wisely. Any marketing activities should start with a marketing strategy that allows you to gain deep insights, take a look at competitor analysis, provides you with a full strategic roadmap, and helps you plan services in a way that gives you clarity, direction and competitive advantage.
Planning and insights services
Explore our cases
Planning process
Assessing the scope
Understanding business needs, objectives, and key challenges.
1 week
Data collection and analysis
Evaluating performance metrics, workflows, and user experiences.
From 2 weeks
Findings and recommendations
Delivering a comprehensive audit report with prioritized actions.
From 1 week
Roadmap for implementation
Providing a structured plan for optimization and growth.
From 1 week
Assessing the scope
We define research goals, key questions, and the best methodology.
From 3 days
Data collection and analysis
Gathering qualitative and quantitative data through targeted methods.
From 2 weeks
Report and insights development
Structuring findings into a clear, actionable strategy.
From 1 week
Implementation and recommendations
Applying insights to strategy, marketing, and business decisions.
Ongoing
Setting goals and assessing scope
We set goals according to the SMART system. The specific parts necessary for the strategy are determined with the help of client briefing, forming the foundation of your marketing strategy.
From 1 week
Market research and insights
We analyze your industry, competitors, and audience to build a data-driven foundation for your marketing strategy and marketing plan. This includes competitor analysis, the development of target audience portraits, and customer journey maps.
From 2 weeks
Strategy creation and planning
This stage covers the development of a clear communication framework (PESO model or other), sales funnel development, content marketing plan, and TOV guidelines that integrate into your overall marketing strategy and marketing plan.
From 3 weeks
Execution roadmap
Developing a structured plan with step-by-step recommendations and KPIs. This roadmap acts as your detailed marketing plan, including timelines and budgets for advertising campaigns.
From 1 week
Implementation support
Guidance and collaboration for seamless execution of the strategy. This support ensures that your marketing strategy remains agile and effective, with future adjustments as necessary.
Ongoing
Clients
More than 120 companies and 200 completed projects.
Each project is an opportunity to build lasting partnerships—our clients entrust us with their reputations, and we’re committed to exceeding their expectations every time. Since starting MATCH, we have completed projects for more than 120 businesses of all sizes — from small startups to internationally renowned brands.
MATCH Network in numbers
MATCH Network is more than a communication agency – we are a group of professionals united by one mission – to deliver complex marketing solutions. A glimpse of what we have achieved so far:
7
agencies
Each partner agency representing a bold and unique direction
50+
freelancers
Talents across every creative and technical discipline
120+
clients
Representing nearly every industry under the sun
200+
successful projects
From small PR requests to international campaigns
Clients say
Planning FAQs
These are some of the most popular questions people ask our marketing agency — if you have anything else you would like to know, contact us.
Why is research important?
It helps make informed, data-driven marketing and business decisions. In other words, it gives you the knowledge on how to spend your budget effectively by outlining the paths that would be the most effective.
How often should I conduct an audit?
We recommend conducting an audit annually or after major business changes. Same goes for strategies – while you can continue using the same strategy, the goals should be reset and tools adjusted every year.
What does a marketing strategy include?
Marketing strategy outlines goals, KPIs, as well as in-depth information regarding target audiences, competitors, messaging, marketing channels available for you, etc. The exact contents depend on what is important for you. For example, you might need a customer journey map, or a media plan with exact expenses for each campaign. Or you might need an in-depth insight in sales and conversion funnel and what messaging you might need in each stage of the funnel. It all depends on the scope of the marketing strategy.
Let’s talk about your project!
Contact us in any way convenient for you to find out how we can help your project and business.
Let’s talk about your project!
Contact us in any way convenient for you to find out how we can help your project and business.
