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Full-service B2B marketing

In many cases, when a company works both with B2C and B2B segments, chances are, there are more B2C clients, which helps with brand recognition, but the largest share of income tends to come from B2B clients. And marketing for this segment is more than just LinkedIn posts. Regardless of your industry, we create structured marketing systems that help you grow your business and close high-value deals.

When is B2B marketing essential?

Consider full-service B2B marketing if you need to:

Expand into new markets

Enter new regions or industries with a structured outreach plan.

Generate high-quality leads

Build a consistent pipeline of qualified B2B leads.

Achieve sales and marketing alignment

Ensure seamless collaboration between your marketing and sales teams.

Establish brand authority

Position your company as a thought leader in your industry.

Our B2B marketing services

Strategic planning

Your marketing budget is a puzzle, and every piece—market insights, competitor analysis, audience segmentation—must fit together to create a strategy that delivers measurable results.

Strategy roadmap, KPI plan

Branding and positioning

B2B branding is about trust and credibility. We develop corporate, personal, and community branding strategies that make your business stand out.

Brand strategy, visual identity, tone of voice guidelines

Content marketing

Even when content targets a B2B audience, it must still resonate to drive awareness and foster brand loyalty. Additionally, it can create a new platform that leverages existing clients to generate a positive feedback loop.

Content plan, copywriting, video and design assets

B2B lead generation

We build a structured lead generation pipeline, combining cold outreach, paid campaigns, and CRM automation to convert prospects into clients.

CRM setup, outreach strategy, multi-wave email and LinkedIn campaigns

Paid ads and performance marketing

We manage Google, Meta, and LinkedIn ad campaigns designed for B2B businesses, maximizing conversions while optimizing costs.

Campaign strategy, A/B testing, reporting

LinkedIn marketing

LinkedIn is a B2B powerhouse, and we use it to build brand authority, generate leads, and establish meaningful connections.

LinkedIn Ads, Sales Navigator outreach, personal branding

Explore our cases

All Branding Development Production Promotion Signature solutions Strategy

Production Promotion

Building a communication strategy for Aston Hotel Riga and branding its restaurant

See all cases

B2B marketing process

Initial briefing

Understanding your industry, goals, and competitive landscape.

2 – 3 days

Market research and strategy development

Data-driven insights to craft the best approach.

From 1 week

Branding and positioning

Establishing your brand identity and messaging.

From 2 weeks

Content creation and distribution

Engaging content across multiple channels.

From 2 weeks

Lead generation and campaigns

Running outreach, paid ads, and CRM-driven sales strategies.

Ongoing

Ongoing support and optimization

Continuous improvement to maximize results.

Ongoing

Clients

More than 120 companies and 200 completed projects.

Each project is an opportunity to build lasting partnerships—our clients entrust us with their reputations, and we’re committed to exceeding their expectations every time. Since starting MATCH, we have completed projects for more than 120 businesses of all sizes — from small startups to internationally renowned brands.

Clients say

CLIENT CASES

Building brand awareness for an innovative vegan product in export markets

Finding new B2B partners for Karavela in export markets all over the world

Although Karavela has already secured a leading position in the international market, the upward trajectory must continue — and in a stable way. The work of the sales department plays a crucial role in this, and we are truly grateful to MATCH agency for the support their team has provided. We were pleasantly surprised by the results of the B2B campaign, which helped expand our client base in several foreign markets. We have been working with MATCH for several years now, not only on this project but also on many other different marketing tasks, and this team has proven that opportunities for growth can always be found.
Jānis EndeleBusiness Development Director at Karavela

CLIENT CASES

Scaling B2B client acquisition for a payment solution company

Working with MATCH felt seamless. Beyond delivering measurable results, the team was always proactive, offering fresh ideas to improve processes and outcomes. Their organization and dedication was inspiring for our own team — within the first month, they felt like an inseparable part of our marketing department.
Sergejs BondarevsHead of Customer Relations at PayHare

CLIENT CASES

LinkedIn marketing and B2B lead generation for a lighting supply wholesaler

What we liked about the team of MATCH agency is that they think ahead, plan strategically, and always push for better results. Their disciplined sprint-based approach and professional curiosity kept everything on track, while their proactive mindset meant we were constantly exploring new opportunities and testing different tools. Thanks to their expertise in B2B marketing, we’ve secured valuable partnerships and built a strong presence in Europe with THORGEON brand. If you want a team that truly gets involved and drives real growth, MATCH agency is the one.
Aleksandrs KuharjonoksCMO of Lampa.lv