Mūkusalas Biznesa Centrs is one of the largest business centers in Riga, located in the historic urban district of Mūkusala, home to industry leaders such as Tele2, DELFI, Bolt, Cognizant, and many more.
Despite its prime location near the Daugava River and the National Library of Latvia, this area was historically an industrial zone. However, with the growth of Mūkusalas Biznesa Centrs, it has been transformed into a modern, dynamic business hub, unlocking its full potential.
At the end of 2021, a new brand was created – MŪKU SALA, symbolizing community and the projects implemented by Mūkusalas Biznesa Centrs.
Challenge
With already low brand recognition and ambitious development plans for the future, the brand of Mūkusalas Biznesa Centrs had a large unfulfilled potential.
The 2020 pandemic was a catalyst that forced the management of Mūkusalas Biznesa Centrs to take action, as it posed significant challenges:
Declining occupancy rates
Various restrictions and financial pressures forced tenants to downsize or relocate, making it difficult to maintain stable occupancy.
Limited new tenant acquisition
The business center had difficulty attracting new tenants without heavily depending on expensive brokerage services.
Weak brand positioning
With minimal media presence and low brand recognition, the need for a stronger identity emerged – not just as an office space, but as a dynamic and thriving business community.
Solution
While most marketing activities for commercial properties are limited to a combination of Google Ads and Meta Ads, Mūkusalas Biznesa Centrs required a far more comprehensive approach, which is why we implemented a strategic, multi-layered approach to address the biggest challenges, focusing on in-depth research, community-cantered content, and targeted digital campaigns. The main goal was to shift the perception of Mūkusalas Biznesa Centrs to show it as a thriving community while directly engaging potential tenants.
Based on this approach, we focused on the following tasks:
- Research and market insights
- Community-centered content strategy
- Omnichannel Content Distribution
- Strategic media partnerships
- Ongoing marketing and lead generation
Research and market insights
- Conducted tenant surveys and in-depth interviews to identify key concerns, needs, and expectations.
- Analyzed competitor positioning and regional market trends to define unique advantages.
- Used data insights to develop a targeted strategy for attracting new tenants, prioritizing direct outreach.
Community-centered content strategy
- Shifted the positioning from a traditional business center to a collaborative business community.
- Developed a storytelling-driven content approach, highlighting tenant success stories and daily life.
- Created a structured editorial plan for LinkedIn, Facebook, and the company’s website, ensuring a consistent brand voice across all channels.
Omnichannel content distribution
- Implemented a multi-platform strategy, utilizing social media, email campaigns, and SEO-optimized website content.
- Designed a cohesive social media kit to maintain brand consistency and improve digital presence.
- Launched email campaigns targeting potential tenants, partners, and decision-makers, reinforcing Mūkusala’s key benefits.
Strategic media partnerships
- Collaborated with leading business media outlets, including DELFI, Forbes Latvia, and Dienas Bizness, to strengthen positioning and amplify reach.
- Developed PR campaigns featuring tenant success stories, industry insights, and business trends to position Mūkusalas Biznesa Centrs as a leader of opinion in the real estate sector.
- Secured 15x more media mentions, significantly increasing brand awareness in the commercial real estate market.
Leading media picked up our press releases and actively covered MŪKU SALA events and news.
This boosted brand visibility and increased digital recognition.
Personal branding for key team members helped grow awareness even further
Ongoing marketing and lead generation
- Provided monthly support covering content production, PPC advertising, and community-building initiatives.
- Launched targeted LinkedIn & Meta campaigns to attract potential tenants, focusing on direct lead generation.
- Assisted in the marketing strategy for the new ZEISS OFFICES building, driving demand well before the completion of the building.
Results
The chosen strategy has not only increased brand value and recognition, but has also directly positively impacted business goals, transforming Mūkusalas Business Centre into a leading business hub with a strong digital presence.
Tangible business impact
Thanks to an ever evolving omnichannel approach to communication and marketing, all Mūkusalas Biznesa Centrs platforms show significant organic growth across all digital platforms, with sustained lead generation.
98
occupancy achieved, reducing broker dependency.
85
reservations achieved in ZEISS OFFICES a month before opening.
Digital content and media growth
Thanks to an ever evolving omnichannel approach to communication and marketing, all Mūkusalas Biznesa Centrs platforms show significant organic growth across all digital platforms, with sustained lead generation.
A clear look at how the brand’s digital presence and visibility kept growing.
Clients say
CLIENT STORY
Mūku Sala was our very first client — and became the project that showcased the full range of MATCH services in action.
We’ve been working with MATCH since 2020, and every year, we take our collaboration to the next level. They go deep into every little detail of our business, sometimes highlighting things we wouldn’t have noticed ourselves. Their approach is not just about execution—it’s about strategy, analysis, and constant adaptation to market trends. One of the biggest achievements from our collaboration was how quickly we became visible in the market. In a short time, we saw real engagement—new tenants and clients reaching out through our email, website, WhatsApp, and social media. That level of visibility is something we wouldn’t have reached without MATCH’s help.
Iveta BahmaneChairwoman of the Board at Mūkusalas Biznesa Centrs
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
