ATTA CENTRE is the largest convention center in the Baltics, hosting a wide range of events—from large-scale conferences to corporate gatherings and private functions.
As a newly launched venue at the time, ATTA CENTRE needed a strong digital presence to attract event organizers, corporate clients, and private customers.
Challenge
Being a completely new brand and launching around the time of the 2020 pandemic, ATTA CENTRE faced two key challenges:
- Building awareness and positioning the venue
- As a new venue in the market, the main challenge was to increase visibility and position themselves as the go-to event space in Riga. ATTA CENTRE needed a brand awareness campaign that would reach a broad audience and showcase the venue’s potential.
- Improving lead generation and cost efficiency
The next challenge was focusing on high-intent leads. The existing campaigns generated traffic, but conversion rates were not optimized. ATTA CENTRE needed a data-driven strategy to refine their ad spend and ensure a steady flow of qualified inquiries.
Solution
Since ATTA CENTRE was such a new brand, there was no digital advertising whatsoever, which is why they needed a system that would attract potential clients, generate inquiries, and make the most of their marketing budget. Over the years, the approach of MATCH Agency has evolved, starting with broad awareness campaigns and gradually shifting toward a more data-driven, conversion-focused strategy that maximized efficiency and results.
Before launch, we prepared a detailed media plan with budget and performance forecast.
Monthly reviews helped track ad campaign performance and optimize results in real time.
Setting up digital advertising from scratch
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Directing leads to a single place
We built a dedicated landing page to serve as a conversion hub, presenting all key selling points of the venue in a clear, visual, and structured format. The page guided visitors toward filling out a booking inquiry form.
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Launching ad campaigns
We conducted a detailed market and competitor analysis, built a comprehensive keyword list, and launched Google Search, Meta, and YouTube campaigns tailored to different customer segments.
Shift from awareness to lead optimization
Our partnership evolved through several strategy shifts over four years:
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Phase 1: Awareness and visibility
- Focus on broad-reach campaigns to introduce the venue to potential clients.
- Heavy investment in video campaigns, display ads, and pre-roll YouTube Ads to maximize impressions.
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Phase 2: Performance optimization
- Internal audit to evaluate performance and improve cost-efficiency.
- Shifted focus to high-intent traffic, completely removing brand-awareness display ads and video campaigns.
- Restructured Google Ads to focus on specific, high-converting keywords.
- Introduced retargeting in Meta Ads, ensuring visitors who had already shown interest would see relevant follow-up offers.
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Phase 3: Experimenting with new approaches (ongoing)
- Testing audience segmentation to refine targeting.
- Exploring new lead qualification techniques to further optimize ad spend.
Results
A focused digital strategy turned ATTA CENTRE from a new name in the market into one of the most visible and in-demand venues in the Baltics, helping generate stable leads and boosting bookings year by year.
2
increase in conversion rate over the last phase.
25
of total annual event bookings originate from paid digital ads.
Consistent testing of creatives and strategy tweaks led to strong CTR and low cost per conversion.
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
