The client is a global IT company specializing in complex software solutions iGaming industry, including betting and online casino platforms.
Since the company operates under an NDA, we cannot disclose the name, but this case study covers the personal branding strategy MATCH Agency developed for one of their C-level executives.
Challenge
The iGaming industry is highly competitive, saturated, and expensive in terms of marketing. While the company already had a strong in-house team for SEO and PPC, they wanted to explore personal branding strategies to strengthen credibility and trust in European markets. There are several challenges our client has faced:
Standing out in a competitive market
The iGaming industry is crowded with big players, and traditional paid marketing is both expensive and oversaturated. The company needed a unique approach to strengthen its reputation and establish trust.
Humanizing the brand
To differentiate from competitors, the client needed to put a face behind the company. The goal was to position a key executive as a thought leader, making the brand more relatable and credible to both partners and clients.
Maximizing LinkedIn as a strategic channel
The company had not yet leveraged LinkedIn as a personal branding tool, so there was a need to develop a structured strategy from scratch.
Solution
Instead of relying solely on traditional sales outreach, we focused on building a strong personal brand for the company’s executive on LinkedIn—positioning them as an industry leader and trusted expert. This approach helped attract the right connections, start meaningful conversations, and strengthen relationships with key decision-makers.
The client earned a gold LinkedIn badge — boosting credibility and visibility in the platform’s algorithms.
Before posting, we built a clear LinkedIn brand strategy focused on audience and goals.
LinkedIn-driven personal branding strategy
Since LinkedIn was the most effective platform for B2B engagement in this niche, MATCH Agency developed a content-driven strategy based on the PESO (Paid, Earned, Shared, Owned) model. The approach included:
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Audience targeting
Defined key segments, including industry decision-makers, partners, and influencers.
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Influencer collaborations
Mapped out micro and nano influencers in the industry for networking and visibility.
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Content pillars
Built a structured content plan covering topics like leadership, industry trends, tech innovation, and product insights.
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Engagement tactics
Focused on organic reach through discussions, comments, and interactions with industry leaders.
Content creation and experimentation
In order for personal branding tools to show results, the entire process was conducted in close collaboration with the executive whose brand was being developed, as authenticity plays a large role in success. To establish a strong and authentic presence, a variety of content formats was tested:
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Photo & video production
Conducted multiple professional and casual photoshoots to create a mix of polished and natural content.
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Diverse post formats
Experimented with carousels, long-form articles, industry reports, and personal insights.
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Video content
Produced both high-quality scripted videos and casual, behind-the-scenes clips to test engagement.
Audience growth and network expansion
We actively worked on expanding the executive’s LinkedIn network, ensuring strategic connections with industry leaders. The goal was not just an increase in follower numbers, but real conversions and credibility within sector.
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Constant monitoring
An answer is given to every single comment and message, thus giving undivided attention to every single potential networking contact.
Organic spikes followed — more views, more connection requests, more traction.
The audience growth stayed true to our ICP — right roles, right markets, right company size.
Results
By building a structured LinkedIn-driven personal branding strategy for a C-level executive, we helped strengthen credibility, expand the network, and turn visibility into real business leads in the iGaming industry.
200 000
organic impressions in 9 months of personal brand support.
4 300
engagements — comments, likes, and reposts from real people.
140
organic impressions in 9 months of personal brand support.
35 000
ICP-aligned decision-makers & experts — reached, engaged, activated.
This graph shows the turning point — when MATCH Agency started rolling out the LinkedIn strategy.
It wasn’t just reach — we also tracked reactions, comments, and real engagement.
Clients say
CLIENT STORY
Company partnered with MATCH to build a strong personal brand for their leadership — supporting overall brand reputation and client trust.
MATCH team built a clear, well-structured strategy that helped me look at my image from the outside and gave me simple, practical guidelines for growing and maintaining my brand. What also stands out is how strongly this personal brand has supported and amplified our corporate brand. I really value their professional approach, detailed presentations showing growth dynamics, and regular updates with clear insights and ideas on what to improve. Every month, we see steady progress, and the team is always proactive and flexible — often going beyond the agreed scope without me needing to get involved in every detail. This level of autonomy, combined with smart thinking and constant improvements, has boosted my visibility, strengthened client relationships, brought new leads, and created real business impact.
Chief Commercial Officer, international iGaming company
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
