PayHare is a fintech company that provides secure, direct bank payment solutions, helping businesses process transactions more efficiently. The main focus of the copmpany is high-risk industries like iGaming, crypto, and e-commerce, where reliable payment processing is a major challenge.
Challenge
Since PayHare operates in a highly competitive market, it needed to expand its customer base and establish itself as a trusted payment provider. The main challenges included:
Finding the right leads
To reach key decision-makers in industries like iGaming and crypto, a structured B2B lead generation process was needed.
Building trust in a competitive market
To stand out among competitors, PayHare had to communicate their expertise and position themselves as a reliable partner for businesses handling high-risk transactions.
Solution
MATCH Agency built a system to help PayHare connect with the right clients — focusing on key decision-makers in iGaming, crypto, and e-commerce. Instead of mass outreach, a structured, personalized approach through email and LinkedIn was used, making communication more relevant and effective.
Automated B2B lead generation through e-mail and LinkedIn
To attract high-value leads, a targeted outreach system was developed, combining data-driven prospecting with personalized communication.
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Database building
A list of decision-makers from 5,000+ potential client companies in key sectors was compiled.
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Three-wave outreach campaign
A multi-stage outreach campaign was developed and launched, tailoring messaging to highlight PayHare’s security, compliance, and efficiency advantages.
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A/B testing for messaging
Different subject lines, email structures, and LinkedIn connection requests were tested to see what worked best for each industry.
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AI-powered follow-ups
AI tools were utilized to automate and personalize responses based on past interactions, making communication faster and more efficient without losing a human touch.
We tested different email formats with A/B tests to boost open rates and conversions.
Here’s a look at a 3-step automated email funnel we set up in our CRM system.
Visual content development for LinkedIn
To support lead generation, it was important to also strengthen PayHare’s LinkedIn presence, making the brand more visible and considerably boosting credibility among potential clients.
Brand consistency
We created custom LinkedIn visuals aligned with PayHare’s brand book, ensuring a professional and polished look across all content.
Personal branding for key employees
We developed a LinkedIn content strategy for a key team member of PayHare, positioning them as an industry expert and helping them connect with potential leads through:
- Profile optimization to highlight expertise and industry insights.
- Regular content updates covering industry trends and PayHare’s solutions.
- Targeted networking to grow connections and improve outreach effectiveness.
All these actions significantly humanized the brand and made the outreach process feel more personal and trustworthy, which in turn impacted the overall results.
Results
A structured, personalized outreach system helped PayHare stand out in a crowded market and reach key decision-makers.
Lead generation performance
5800
potential clients contacted.
102
qualified leads delivered straight to sales.
96
email deliverability rate.
52
average open rate.
9
new markets reached: Cyprus, Malta, Gibraltar, Spain, Germany, France, UK, Estonia, Lithuania.
Clients say
CLIENT STORY
PayHare, a new payment platform, partnered with MATCH to grow their B2B client base in international markets.
Working with MATCH felt seamless. Beyond delivering measurable results, the team was always proactive, offering fresh ideas to improve processes and outcomes. Their organization and dedication was inspiring for our own team — within the first month, they felt like an inseparable part of our marketing department.
Sergejs BondarevsHead of Customer Relations at PayHare
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
