Mogotel Group is a leading international hotel operator, managing a diverse portfolio of hotels across Europe. With properties in multiple countries and a commitment to high-quality hospitality, the company needed a consistent, professional approach to visual content that would enhance their brand, improve guest perception, and support marketing efforts.
Challenge
Managing visual content for a large number of hotels across different regions requires a structured and scalable approach, which is why Mogotel faced several challenges:
Large-scale photography
With dozens of hotels under management, Mogotel needed high-quality photography that accurately reflected each property’s unique atmosphere while maintaining a unified brand standard.
Balancing the aesthetic with the authentic
Hotel imagery has to be visually appealing without looking overly edited or artificial, creating a challenge in post-production to enhance visuals while preserving natural textures and details.
Compliance with regional brand guidelines
Each hotel has specific branding requirements, some dictated by Mogotel and others by parent brands. Photography needs to align with strict brand guidelines while also incorporating fresh, modern visuals.
Marketing and booking platform optimization
As the images are used not only for the website but also for such platforms as Booking.com and Expedia, high-quality visuals need to play a direct role in driving bookings.
Solution
Our partners from VYSE Production developed a comprehensive visual content series, ensuring consistency across all properties while adapting to the individual identity of each hotel.
Professional photography
- Conducted full-scale photoshoots for hotels in Estonia, Germany, Austria, Sweden, and other European countries.
- Delivered an average of 100 fully retouched photos per hotel, ensuring premium quality without excessive artificial editing.
- Focused on enhancing room aesthetics while preserving natural textures (e.g., realistic-looking bed linens instead of overly smooth “render-like” surfaces).
Strategic image editing and retouching
- Balanced realism with refinement – improved lighting, color consistency, and details while avoiding an unnatural “rendered” effect.
- Aligned with both Mogotel’s and third-party hotel brand guidelines, ensuring compliance across different franchises.
Visual content for marketing and booking platforms
- Optimized photos for Booking.com, Expedia, and other hotel listing platforms, where high-quality images directly impact click-through rates (CTR) and conversion rates.
- Adapted content for use in hotel marketing materials, including social media, brochures, and websites.
Additional works: video production for hotel promotions
Produced short-form video content for digital advertising, including promotional clips for hotel spa services and facilities. Promotional videos filmed over a year ago remain in active use for digital campaigns.
Results
20
hotels photographed across Europe
2,000
fully retouched images delivered
2
increase in CTR on Booking.com after updating hotel visuals
Clients say
CLIENT STORY
Mogotel has worked with VYSE Production for years — trusting our team with photography and video for their hotels around the world.
From Mogotel Hotel Group, we want to extend our appreciation to VYSE Production for their professionalism and outstanding work. Their attention to detail, deep involvement in the process, and strong understanding of the hospitality industry helped create visual materials that truly capture the atmosphere and unique character of our hotels.
Igor PorokhsChief Marketing Officer at Mogotel Hotel Group
A special highlight is their use of advanced technologies, including AI-enhanced image processing. This combination of technology and craftsmanship has given our hotels a fresh, refined visual identity—one that not only strengthens our brand but also serves as a powerful marketing tool. We value this collaboration and look forward to future projects together!
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
