Lampa.lv is one of the largest lighting and electrical wholesalers in Europe, offering over 1 million different products by over 150 globally well-known brands. Their own in-house brand, THORGEON, offers a diverse range of 400+ energy-efficient lighting and smart building solutions, known for premium quality at competitive prices.
To boost B2B sales and industry presence, Lampa.lv needed targeted lead generation specifically for the THORGEON brand and a structured LinkedIn strategy for its own wholesaler brand to strengthen its market position.
Challenge
As a leading wholesaler in the field, Lampa.lv had strong distribution networks, but they needed to:
Expand B2B client base for THORGEON
To grow THORGEON’s market share across wholesale, retail, and construction sectors in Europe.
Increase brand visibility on LinkedIn
To position Lampa.lv as an industry leader while building credibility and trust through organic social media content.
Solution
To help Lampa.lv grow its B2B sales for THORGEON, we focused on two key areas: direct lead generation and strengthening LinkedIn presence. We ran a structured outreach campaign for THORGEON to connect with decision-makers in wholesale, retail, and construction sectors, helping secure new long-term partnerships. At the same time, we rebuilt Lampa.lv’s LinkedIn profile to form an industry hub, positioning them as a trusted leader in the electrical supply wholesale market.
B2B lead generation for THORGEON
To expand THORGEON’s B2B sales network, we ran a structured three-month lead generation campaign, focusing on the right decision-makers in key European markets.
-
Ideal customer profiling (ICP) and segmentation
Identified 4,000+ procurement heads across wholesalers, retailers, construction, and commercial real estate services.
Prioritized markets with the highest growth potential based on THORGEON’s product range.
-
Personalized outreach and sales funnel development
Launched multi-wave email and LinkedIn campaigns with tailored messaging for different industries, as well as with various tokens, to ensure each email is as personalized as possible.
Highlighted THORGEON’s key USPs – premium quality and affordability.
-
Optimization and performance tracking
A/B tested different messaging formats to refine engagement strategies.
Adjusted outreach tactics based on response rates and conversion data.
Overall tens of thousands of emails were sent to prospective clients, with the reachout campaign showing an impressive open rate.
The data bases containing prospective clients was carefully built, taking into account their location, company size and revenue, and other data.
LinkedIn marketing for Lampa.lv
To enhance Lampa.lv’s credibility and visibility, as well as to reinforce the company as the industry leader they are in real-life, MATCH Agency focused on building a strong organic presence on LinkedIn.
-
Strategic content development
Created engaging and industry-relevant content that included market insights and behind-the scenes updates. Balanced product-focused content with thought leadership to build trust among potential customers.
-
Community building and engagement
Developed a strategy of consisted posting, aligning the content with Lampa.lv’s business goals at the given time. Fostered organic audience growth, positioning Lampa.lv as a thought leader in the industry.
Results
A combination of targeted B2B outreach and consistent LinkedIn marketing helped Lampa.lv expand their partner network, boost THORGEON sales, and build a trusted presence in European markets.
Lead generation
10 000
prospects contacted
99
email deliverability
100
meetings arranged
71
open rate on best-performing campaigns (55% average)
13
new long-term B2B partnerships secured
11
new regions Reached: UK, Germany, Spain, Italy, France, Sweden, Norway, Finland, Austria, Poland, Denmark.
LinkedIn marketing
2000
increase in LinkedIn followers over 18 months (from 60 to 1,248) organically.
18-20
consistent engagement rate — with a steady increase in interactions.
Follower metrics since starting collaboration with MATCH
Clients say
CLIENT STORY
Lampa.lv started with a goal to grow their B2B client base. After success there, they stayed with us for ongoing comprehensive support.
What we truly liked about the MATCH team is that they think ahead, plan strategically, and always push for better results. Their disciplined sprint-based approach and professional curiosity kept everything on track, while their proactive mindset meant we were constantly exploring new opportunities and testing different tools. Thanks to their expertise in B2B marketing, we’ve secured valuable partnerships and built a strong presence in Europe with THORGEON brand. If you want a team that truly gets involved and drives real growth, MATCH is the one.
Aleksandrs KuharjonoksChief Marketing Officer at Lampa.lv
Explore our cases
Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
