Intergaz is the second largest importer of liquefied petroleum gas in Latvia, operating in a market niche that is both complex and highly regulated. With a strong word-of-mouth in the regions with the largest proportion of conversions, their digital marketing approach lacked consistency.
Intergaz approached MATCH Agency with two key requests: to revamp their social media presence and create a structured communication strategy, and to audit and optimize their existing Google and Meta ad campaigns to improve performance and cost efficiency.
Challenge
While Intergaz had an established presence in the market, their digital marketing approach lacked consistency — their social media channels of Intergaz were inactive and unstructured, and their paid ad campaigns were running without clear optimization. Intergaz faced the following challenges:
No structured content strategy
The content posted on the social media platforms of Intergaz was irregular and did not always align with their brand identity. Also, despite being a key Meta platform, the Instagram account of Intergaz lacked content and clear messaging for B2B and B2C customers.
High ad spend with suboptimal results
Existing advertising campaigns of Intergaz needed a deep performance review to identify weak points. Also, it was identified that ad visuals and messaging no longer resonated with target audiences
A need for a safe transition strategy
To avoid disrupting lead flow while testing new campaign structures, a gradual approach to any changes needed to be considered.
Solution
To bring structure to Intergaz’s social media presence and improve the performance of their ad campaigns, the goal of MATCH Agency was to develop an engaging content plan that would align with the sales strategy of Intergaz, as well as to refine their digital advertising approach to make Intergaz marketing budget work more effectively.
Social media revamp and content strategy
We started with an in-depth briefing involving both marketing and sales teams, allowing us to:
- Define customer segments across B2B and B2C segments.
- Build a Customer Journey Map to improve content targeting.
- Develop a communication framework based on the PESO Model.
Content and platform optimization
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Instagram as a landing page
Since Meta was one of Intergaz’s primary lead generation channels, the Instagram feed was restructured to serve as an informative landing page, giving B2B and B2C users instant access to key services.
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Updated social media kit
All brand visuals of Intergaz were refreshed, ensuring a cohesive, professional look across platforms.
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Regular, engaging content
To enhance brand recognition and trust, as well as to align with ad campaigns, a consistent content plan was implemented.
Google and Meta Ads audit and performance optimization
We conducted a full-scale audit of the Intergaz’s Google and Meta ad accounts to pinpoint inefficiencies. The step-by-step optimization process for Intergaz consisted of:
Collecting new keyword data and refining targeting
- We rebuilt the semantic core for Intergaz, ensuring ad groups targeted the most relevant and high-converting search queries.
A/B testing and gradual rollout
Instead of immediately shutting down old campaigns, we:
- Ran new campaigns for Intergaz alongside existing ones to monitor performance.
- Gradually phased out underperforming campaigns while optimizing the best-performing ones.
- Tested and refined creatives based on engagement data.
- Designed new visuals and ad copy, improving relevance and engagement.
Results
By bringing structure to digital campaigns and social media, Intergaz improved lead generation efficiency, reduced ad spend waste, and built a stronger, more consistent digital presence.
- Cost per lead for Intergaz reduced by 3x through optimized targeting and budget allocation.
- Seamless transition from old campaigns to optimized ones, maintaining stable lead flow for Intergaz throughout.
- Stronger brand consistency across paid and organic channels, improving overall digital presence.
- Built a full content library (photos, videos, text assets) for future marketing use, ensuring flexibility across campaigns.
Before we stepped in — high CPA, low CTR, and a conversion rate that clearly needed help.
6 months later — conversion rate x60, CTR x20, and CPA cut by more than 3x. That’s the power of strategy, testing, and fresh creative.
Clients say
CLIENT STORY
Intergaz came to MATCH to improve their existing Google and Meta ad campaigns — and to refresh their messaging and social identity.
Our work with MATCH left only positive impressions. From the start, it was clear the team has deep marketing knowledge and knows how to use digital tools to grow a business. They quickly understood our complex industry and got to work with a clear strategy. What I appreciated most was their proactive approach — always sharing fresh ideas and showing real examples that helped us see new opportunities. I recommend MATCH to companies looking for a reliable digital marketing partner who can both deliver results and suggest valuable ideas for growth.
Aleksandr KarevChief Marketing Officer at Intergaz
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
