BLV Advisory Group, formerly known as Būvuzraugi LV, is the leading company in Latvia specializing in construction supervision, project management, and investment consulting. With 14 years of experience, the company has evolved from a niche construction supervision provider into a full-scale consultancy guiding clients through all project stages — from initiation to execution.
Challenge
With the expansion of services, BLV Advisory Group faced several key challenges that needed to be addressed swiftly:
No structured marketing and sales system
Despite the deep expertise, the company lacked a structured marketing and sales approach to effectively communicate their expanded offerings.
Low awareness of new services
Existing clients primarily associated BLV Advisory Group with construction supervision, limiting engagement with their full-service consultancy.
Rebranding rollout
The transition from Būvuzraugi LV to BLV Advisory Group required clear positioning and communication to both existing and potential clients.
Solution
To ensure a successful rebranding and digital transformation, MATCH Agency developed and executed a comprehensive strategy focused on structured communication, digital presence, and targeted outreach.
Communication strategy and brand adaptation
- The development of a communication framework to align marketing efforts seamlessly with BLV Advisory Group’s sales objectives.
- A new brand identity across all platforms was developed and integrated, ensuring consistency in messaging and visual representation.
- Creation of a step-by-step rebranding rollout plan to transition existing clients seamlessly.
A detailed communication strategy outlining the necessary steps to address BLV Advisory Group’s goals was created.
BLV Advisory Group’s social media platforms were updated according to the new idendity, ensuring consequence across all channels.
Website redevelopment with UX/UI centric approach
Due to the changes in services provided by BLV Advisory Group, it was important to transform the existing website into an easily accessible touchpoint – this process was approached with a data-driven strategy:
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Client research and customer journey mapping
An in-depth analysis of BLV Advisory Group’s existing clients, their needs, and search behaviors was conducted, to develop an optimized content structure.
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Content-driven SEO strategy
A structured content approach focused on relevant search queries was implemented, ensuring the new site attracted and converted the right audience.
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UX/UI revamp
To enhance the customer experience and highlight BLV Advisory Group’s expanded services, a clear and user-friendly navigation system was designed.
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Technical development
The website was built on a flexible content management system (WordPress) for easy future management and to ensure a smooth hosting and launch process.
To ensure a smooth launch, the website went through an extensive protoyping phase in several languages.
The layout and sturcture of the page was designed in a way that allowed to show every service off in a separate landing page.
Digital marketing and outreach
To strengthen BLV Advisory Group’s presence post-rebrand, MATCH Agency executed a multi-channel outreach strategy:
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Google and Meta Ads
Targeted paid campaigns were launched to increase visibility and generate leads.
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Personalized B2B outreach
We developed a database of decision-makers across various fields in Latvia and executed a three-wave outreach campaign via email and LinkedIn.
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Remarketing strategy
To re-engage website visitors and nurture leads, we implemented retargeting campaigns.
Ongoing monthly support
To implement a long-term communication strategy and successfully strengthen the new brand even further, we established a monthly support cycle that focuses on:
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The team of MATCH Agency continues to develop
ongoing content for BLV Advisory Group’s website and social media platforms, including articles, case studies and project highlights.
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SEO and lead tracking
The performance of the website is being regularly montiored and the organic traffic growth – optimized.
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Consistent LinkedIn engagement
Through industry insights, thought leadership and targeted networking the professional presence of BLV Advisory Group is being continuously strengthened.
Results
A full-scale rebranding and digital transformation helped BLV Advisory Group reshape its image, strengthen its market position, and turn marketing into a constant source of inbound opportunities.
Website and SEO growth
4,500
unique visitors in the first month after launch
12,000
total visits
34,000
user interactions
Some of the results from the launched targeted B2B campaigns on Google.
B2B outreach and lead generation
3,721
key decision-makers identified
288
direct sales conversations initiated
95
email deliverability rate
52.8
average open rate
Social media growth
+31
LinkedIn follower growth
27
LinkedIn engagement rate
39,775
LinkedIn total reach per 3 month
+20
Meta audience growth within first month
Clients say
CLIENT STORY
Ex-Būvuzraugi LV came to MATCH for full rebranding support and help introducing their updated identity to the market.
Finding the right partner for our rebranding was a challenge we had faced for years. We needed a team that would approach our niche industry with care, insight, and the right expertise to bring our vision to life. With MATCH, we not only found a marketing partner but built a strong, long-term collaboration based on shared values and a win-win approach — something we deeply believe in at BLV Advisory Group. MATCH didn’t just support us — they built a marketing department from scratch and created a system that ensured a steady flow of relevant inbound inquiries. Their professionalism, strategic thinking, and commitment to excellence exceeded our expectations, making them a key part of our success.
Sergejs FrolovsChief Executive Officer at BLV Advisory Group
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Let’s talk about your project!
Contact MATCH Agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
Let’s talk about your project
Contact MATCH agency in any way convenient for you (although carrier pigeons might struggle to find their way due to the proximity of 5G towers) to find out how our marketing agency can help your project and business.
